Is Google Killing Your Website? Google’s New AI is Changing the Search World

Hey friends, Nick here, let’s talk about what’s really happening behind the scenes in Google’s underground world. Google’s new AI-powered search model is quietly pushing your website into the shadows… and in this episode, we’re diving into how it’s targeting your Google Business Profile (GBP) in particular.

But don’t panic there is a fix, and I’m going to walk you through exactly what to do to stay visible and ahead of the curve.

If you thought you had Google Business Profile rankings figured out, buckle up. Google just dropped its brand-new “AI Mode” for search, and it’s going to change how people find local businesses forever. This is one of those updates where, if you’ve been putting off optimizing your Google Business Profile, now is the time to really take it seriously… unless you’d rather be invisible to your next customer. 

We threw together a checklist on your profile to ensure you’re ready for this update, but first, here’s what’s new. Google launched its AI Mode as part of Google Search (yes, a replacement for the Google Search you’ve loved all these years). If you search for local businesses, Google AI shows some options in a list format, but when you click on a business, Google now shows their Google Business Profile instead of their website! Goodbye websites, hello Google Business Profiles.

Here is a short GBP AI Optimization Checklist:

Recent Content: Google’s always looking for the freshest content to show users. 

Make sure you’re consistently uploading new images, posting about your business, and answering Q&As.

Optimized Reviews: When a review mentions a service or product that a user is looking for, it’s a no-brainer for Google to show them your business. Encourage customers to leave detailed reviews about their experience!